Our stores, pop-ups and consumer events are some of the most important spaces for us to show who we are as a brand. Naturally, those parts of our universe has to be made from a sustainability first mindset. If it can inspire greener choices, we’ve done our job.
Use modular display solutions with longer life time, that is applicable and adaptable for different types of retail, pop-ups and events.
Have retail displays made from recycled, re-usable and/or recyclable materials.
Create and apply a responsible sourcing program with all global and local retail and event suppliers.
Minimize waste and increase the lifetime of our retail displays through re-usable and/or recyclable materials, digitalisation, modularity or other smart solutions that we find on the way.
Launch a new retail concept across all markets, made from recycled materials and introducing digital displays to minimise resources used when doing communication updates. UPCOMING
Implement a new pop-up and events concept made from recycled or renewable material, that can be used and re-used to minimize waste.UPCOMING