Introducing Plattan 2 Bluetooth Tove Lo Edition. An unapologetic expression of glitter and love.
Listen to yourself by Tove Lo launched the concept of finding creative minds with unique self-expression, passion and personalities that maybe not were the conventional of today's standard. People who stand out, speak their mind and aren't always falling in line. People who reflect their creativity in their style and everyday life. The collaboration included a hand-made custom pair of Urbanears headphones specially designed for Tove Lo. This and the response from the campaign and her fans sparked the idea about expanding the collaboration further into making a pair of headphones together that people could actually get their hands on. So together with Tove we tried to find a design that would reflect her and her way of seeing the world as well as her personality. We are finally able to show you the result. Plattan 2 Bluetooth Tove Lo Edition.
What started as a conversation on the power of self-expression manifested into this one-of-a-kind edition of the iconic Plattan 2 Bluetooth, co-created with the Swedish pop artist Tove Lo. Each pair is ready to go with a glitter-ized headband and iridescent rainbow ear caps. An invitation to shut out the world and lose yourself in your music.
A special iridescent coating leaves every pair of Tove Lo edition headphones with a unique rainbow finish.This Tove Lo edition of the iconic Plattan 2 Bluetooth combines 30+ hours of wireless playtime with a burst of glitter and love. Every detail, from the ergonomic fit to the intuitive control knob and full-spectrum sound combines to serve your daily listening needs. Includes a built-in mic, ergonomic fit, instant music sharing, and collapsible design so you can easily take them wherever you go. This special edition will be sold for a limited time. So make sure you get your hands on yours while they last.
Tove Lo is an artist, songwriter and visual provocateur. She is celebrated for her “darker” approach to upbeat pop music, focusing her writing and art on the highs and lows of love’s labor lost. Boldly unedited, she is proud to be rewriting the rules of pop-starlet engagement and has made a name for herself as an award-winning performer and Grammy-nominated songwriter. Tove Lo began her journey writing poetry and short stories at a young age and is now co-writing songs for some of the biggest names in the music industry. In only four years, Tove Lo has released one EP and three studio albums, produced and released two short films, with another on the way, has featured on tracks with some of music’s biggest names (Coldplay, Flume, Alesso, and more), and established herself as an incendiary live performer, commanding massive stages all over the world — and she’s only just getting started.