Driven by our purpose to make listening a statement, we want to lead the way for sustainable practices in the audio electronics industry. This includes smart design, a conscious and durable product portfolio and a responsible supply chain. It’s also about being a fair, equal and inclusive brand, inside and out. Because we believe that our future depends on kindness, both to our planet and to people.
We’re in it for the long run and we dream big. Our goal is to be climate neutral in 2030, champion a way towards a circular business and to inspire our peers to also make these necessary changes. We’re aware that improvement only can happen through continuous work and that this work never will be finished. We don’t have all the answers yet, but we are committed to doing our best. This is where it begins.
Becoming a circular and climate neutral brand isn’t achieved by working half-heartedly. On the contrary, this commitment requires a comprehensive shift in everything we do. We are entering a new era, where we are rethinking almost everything from scratch – from how we source materials and design our products, how we transport them and sell them, to the way we do business. This level of improvement can only happen through dedicated and continuous hard work. We’re determined to get to the finish line, starting with one step at the time. To guide us on the way to a better sounding future, we are centering our or work on four key focus areas.
We are makers of things. Making products requires materials, and we are aware of the importance of using the right materials, in the right way. With a ”less is more” mindset, we want to minimize the use of resources, and use materials that are recycled and recyclable as a way of reducing waste. Our goal is to make things with a sustainable ethos, from the very first sketch to the final product.
We live in a fast-paced world, this is especially true for the consumer electronics industry. We want to make sure that our products live long and happy lives in the hands of our users. This is achieved through smart design, care and repair, and by taking a bigger responsibility for the end of life of our products. We truly care for the things we create and we want to enable our users to do the same.
Sustainability is about taking care of the world we live in, the planet as well as people. We take responsibility not only for materials in our products and how they are designed, but also for how they are produced. That is why we work actively together with our consciously chosen suppliers to secure minimization of waste, as well as the rights and health of workers in our supply chain.
We want our products to travel from factory to the hands of our users with the lowest possible environmental impact. This requires optimized packaging solutions and more sustainable transport choices.