Inside Urbanears

For Joy's launch of Listen to Yourself by Joy, we wanted to make something more than just a party. So we threw a party and an art exhibition.

With what seems like an undrainable energy and a self-expression way beyond the stereotypical Swede, Joy ably disguises an emotional delicacy in her upbeat music and through her art. This is Listen to Yourself by Joy.

Music, dancing and the renowned Paris flamboyance. We hosted a launch party for 'Listen to Yourself by Yazbukey'

In a quest for creativity and people who dare to follow their inner voices and make them their outer voice – what better place to start searching than Paris?

We hosted an event in Shanghai to launch Zhuzi's vision of Listen to yourself, including her custom made crown headphones.

Following our global launch of Listen to yourself with Tove Lo, we continue our search for creativity and self-expression. A journey that eventually took us to Shanghai. Please allow us to introduce: Zhuzi

Norm-breaking and unapologetic. But still with the same fears and worries as the rest of us. Arvida Byström challenges society's rules as well as herself. Almost always with a touch of pink. We had a quick chat with Arvida about the new collaboration on our Pink Collection, about challenging the norms of society and how to Listen to yourself.

 As a part of Listen to yourself, we wanted to combine the self-expression and uniqueness of creative minds with the release of our new Pink Collection. The obvious choice was of course, Arvida Byström.