H&M <3 Music Celebration!

May 22, 2014

The final pieces in the Urbanears Plattan H&M

The final pieces in the Urbanears Plattan H&M <3 Music edition, the denim tie-dye and floral print headphones have finally hit the stores. The H&M Loves Music collection is a tribute to festival season and we wanted to celebrate the launch together with H&M and lots of fashion and music loving souls. This Wednesday night fashion bloggers and H&M club members were invited to one of the main H&M stores in Stockholm to join us for a night with groovy beats and boho-chic fashion inspiration.

The DJ duo Vinsten ( was in charge of the decks and the guests showed up in their favorite festival outfits. You could see all the concert staples such as fringed shorts, cutoffs, quirky sunnies, slogan tees and floral crowns. At the end of the night the Swedish fashion bloggers from I’m Next ( picked out the guests with the coolest style and the prize was Urbanears headphones, the perfect plus one to any festival this summer.

Here are a few shots from this Wednesday night’s event. Be sure to check out our Facebook page for the full album.

All three models of the Urbanears Plattan H&M Loves Music edition headphones, faux-snakeskin, denim tie-dye and floral print are available to purchase right now at select H&M retailers worldwide, and online at H&, while supplies last.

If you’d rather win a pair + a shopping spree worth 500 USD, check out the H&M #HMLovesMusic Instagram contest.




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