Sandra Backlund x Urbanears
Six weeks / 4500 meters of headphone cord / 5 pieces
Human-centered design and functionality have always been an integral part of Urbanears, and the cord is a good example of that. When we wrapped the cord in fabric, it was transformed beyond its standard function into something that added value to the overall look, feel, and experience.
To mark Plattan 2 Bluetooth’s evolution beyond the cord, we wanted to pay tribute to this piece of Plattan’s legacy in a fitting way.
We called upon the artistry of Swedish fashion designer Sandra Backlund to help us breathe life into the cords once more. Known for her three-dimensional knitwear creations and unorthodox material choices, we knew Sandra would be the ideal creator to take on a foreign subject matter like Plattan’s textile cords.
Sandra accepted the challenge, spending six weeks transforming 4,500 meters of Plattan cord textiles into five architectural pieces of wearable art.
“When Urbanears came to me with the idea of working with their cords it piqued my curiosity”, says Sandra. “I love experimenting with different shapes and materials so I was definitely up to the task.”
ABOUT SANDRA BACKLUND
Sandra Backlund is an award winning designer with a degree from Beckmans College of Design in Stockholm, Sweden. She founded her fashion label right after graduation in 2004 and has been working with her collections full time ever since. Sandra is known to experiment with a lot of different materials and techniques, but it’s her three-dimensional collage knitting that’s most significant. Her work has been featured in exhibitions all around the world, including at The Art Institute of Chicago, the Fashion and Textile Museum in London, and the Museum of Contemporary Art in Tokyo.